AFC Wimbledon

Sports Interactive have been AFC Wimbledon's main shirt sponsors, one of the longest relationships in League football, since the club's inception in 2002. The club were set up by a group of fans as the players they had been supporting were all moved 90 miles north to play for a new club, who had been awarded Wimbledon's league place by the football authorities. In 14 years they achieved amazing feats, rising six divisions from the semi-pro Combined Counties League (level nine of the English football pyramid) to League One, where they remain today.

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SpecialEffect

Sports Interactive have been working with SpecialEffect since 2011 to help people with physical disabilities in the UK and across the world get the most of their time playing video games. Special Effect’s branding features on our in-game pitchside advertising and Sports Interactive are regular and enthusiastic competitors at the charity’s annual 5-a-side football tournament, with varying levels of success.

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War Child

Sports Interactive and War Child have been longstanding partners with the charity’s logo appearing in the loading sequence for Football Manager. War Child’s branding was included in the in-game pitchside advertising on its introduction to the series. Sports Interactive also donate a percentage of each sale of Football Manager to War Child.

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Watford F.C.

SI have a long-standing relationship with Watford. Football Manager became the front of shirt sponsor for the 2012/13 season where the Hornets made it to the Playoff final at Wembley. The following season, the FM logo was featured on the back of the club's shirt. Since then we have increased our presence at Vicarage Road by sponsoring the scoreboard and taking out LED pitchside advertising and even have the Football Manager logo proudly displayed on the seats in the dugout.

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Kick It Out

Kick it Out and Sports Interactive have been partners since the very first edition of Football Manager was released back in 2004 with their ‘Let’s Kick Racism Out of Football’ logo appearing on the loading page. In recent years we have added Kick it Out branding into our pitchside in-game advertising and their recently rebranded logo is ever-present during the Football Manager loading sequence.

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SciSports

Sports Interactive partnered with SciSports for Football Manager 2021, with SciSports helping to develop the SIxG data for the studio's newest title. SciSports provide data-driven actionable insights for performance improvement in recruitment and performance analysis.

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Everton F.C.

Sports Interactive and Everton Football Club have renewed their partnership. First launched in 2021, the agreement sees Football Manager branding appear on Everton Women’s official social media content and pitchside advertising at Walton Hall Park. The deal is a crucial part of SI’s project to add Women’s Football to the FM series.

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Brentford F.C.

Sports Interactive are delighted to announce a new partnership with Brentford Football Club. The partnership will see the studio and parent company SEGA align with one of English football’s greatest success stories over the last decade through a series of exciting fan-led activations and competitions. Football Manager branding will also feature next to the Manager’s technical areas and dugouts for the remainder of the 2022/23 season.

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Manchester City FC

Sports Interactive are delighted to have announced a new partnership with reigning English champions Manchester City for the 2022/23 season. In addition to strategic marketing assets and access to leading players for the FM23 Launch Trailer, the agreement sees Manchester City appear as a fully licenced team across the entire Football Manager 2023 suite.

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Brighton & Hove Albion FC

Sports Interactive and Brighton & Hove Albion have renewed their partnership. First launched in 2020, this year the agreement sees the game title appear on the dugout seats at the Amex Stadium. Additionally, for the first time in several years, Brighton’s official kits, club logo and player faces are fully licenced and will appear in all titles across the Football Manager 2023 suite.

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