At Sports Interactive, our partners from across the worlds of football, charity and social campaigning are very important to us.
Sports Interactive are delighted to have announced a new partnership with reigning English champions Manchester City for the 2022/23 season. In addition to strategic marketing assets and access to leading players for the FM23 Launch Trailer, the agreement sees Manchester City appear as a fully licenced team across the entire Football Manager 2023 suite.
Sports Interactive and Brighton & Hove Albion have renewed their partnership. First launched in 2020, this year the agreement sees the game title appear on the dugout seats at the Amex Stadium. Additionally, for the first time in several years, Brighton’s official kits, club logo and player faces are fully licenced and will appear in all titles across the Football Manager 2023 suite.
Sports Interactive are delighted to announce a new partnership with Brentford Football Club. The partnership will see the studio and parent company SEGA align with one of English football’s greatest success stories over the last decade through a series of exciting fan-led activations and competitions. Football Manager branding will also feature next to the Manager’s technical areas and dugouts for the remainder of the 2022/23 season.
Sports Interactive and Everton Football Club have renewed their partnership. First launched in 2021, the agreement sees Football Manager branding appear on Everton Women’s official social media content and pitchside advertising at Walton Hall Park. The deal is a crucial part of SI’s project to add Women’s Football to the FM series.
SI have a long-standing relationship with Watford. Football Manager became the front of shirt sponsor for the 2012/13 season where the Hornets made it to the Playoff final at Wembley. The following season, the FM logo was featured on the back of the club's shirt. Since then we have increased our presence at Vicarage Road by sponsoring the scoreboard and taking out LED pitchside advertising and even have the Football Manager logo proudly displayed on the seats in the dugout.
After initially working together during the 2021/22 season, a new agreement between Sports Interactive and Wigan Athletic sees Football Manager branding appear on and surrounding the home and away dugouts at the DW Stadium for the remainder of the 2022/23 season.
Sports Interactive have been AFC Wimbledon's main shirt sponsors, one of the longest relationships in League football, since the club's inception in 2002. The club were set up by a group of fans as the players they had been supporting were all moved 90 miles north to play for a new club, who had been awarded Wimbledon's league place by the football authorities. In 14 years they achieved amazing feats, rising six divisions from the semi-pro Combined Counties League (level nine of the English football pyramid) to League One, where they remain today.
Sports Interactive are delighted to announce a brand-new partnership with Venezia FC. The deal, the studio’s first with an Italian club, will see Football Manager branding appear within the dugouts and interview backdrops at the Pier Luigi Penzo Stadium. Football Manager will also be represented with pitchside advertising shown off during Venezia’s home matches for the remainder of the 2022/23 season.
Sports Interactive and War Child have been longstanding partners with the charity’s logo appearing in the loading sequence for Football Manager. War Child’s branding was included in the in-game pitchside advertising on its introduction to the series. Sports Interactive also donate a percentage of each sale of Football Manager to War Child.
Kick it Out and Sports Interactive have been partners since the very first edition of Football Manager was released back in 2004 with their ‘Let’s Kick Racism Out of Football’ logo appearing on the loading page. In recent years we have added Kick it Out branding into our pitchside in-game advertising and their recently rebranded logo is ever-present during the Football Manager loading sequence.
Sports Interactive have been working with SpecialEffect since 2011 to help people with physical disabilities in the UK and across the world get the most of their time playing video games. Special Effect’s branding features on our in-game pitchside advertising and Sports Interactive are regular and enthusiastic competitors at the charity’s annual 5-a-side football tournament, with varying levels of success.
Sports Interactive has partnered with the League Managers Association since 2015, supporting managers and coaches in men’s and women’s football through mutually beneficial education programmes. The LMA’s members regularly provide Sports Interactive with important insights into management and coaching, which are used to make Football Manager more realistic year upon year.
Sports Interactive can announce that the studio has agreed a two-year deal to sponsor the Football Writers’ Association (FWA). Central to the sponsorship agreement is the promotion of education. To that end, four new bursaries have been created to encourage young people from underrepresented backgrounds within the journalism industry.
Sports Interactive can announce that the studio has agreed a new partnership with the video games mental health charity Safe in Our World. Already a partner of a number of sister studios within the SEGA family, Safe in Our World strive to create and foster worldwide mental health awareness within the video games industry and beyond, thereby helping to destigmatise conversations about and surrounding mental health.
Sports Interactive are proud to be supporting Prostate FC, the new community for football content, events, fundraising and volunteering set up by Prostate Cancer UK.
Sports Interactive first partnered with SciSports for Football Manager 2021, with SciSports helping to develop the SIxG data for the studio's newest title. SciSports provide data-driven actionable insights for performance improvement in recruitment and performance analysis.