At Sports Interactive, our partners from across the worlds of football, charity and social campaigning are very important to us.
Sports Interactive are delighted to be partnered with reigning English champions Manchester City through the end of the 2023/24 season. In addition to strategic marketing assets and access to leading players for FM video and social content, the agreement sees Manchester City appear as a fully licenced team across the entire Football Manager 2024 suite.
Sports Interactive and Brighton & Hove Albion have renewed their partnership through to a fifth year. First launched in 2020, this year the agreement sees the game title appear on the dugout seats at the Amex Stadium. Additionally, Brighton’s official kits, club logo and player faces are fully licenced and will appear in all titles across the Football Manager 2024 suite.
Sports Interactive are delighted to announce a new partnership with Brentford Football Club. The partnership will see the studio and parent company SEGA align with one of English football’s greatest success stories over the last decade through a series of exciting fan-led activations and competitions. Football Manager branding will also feature next to the Manager’s technical areas and dugouts throughout the 2023/24 season.
Sports Interactive are honoured to have signed a new club partnership with Yokohama F. Marinos. Our first with a Japanese club, this agreement will support the studio's first official launch in Japan with Football Manager 2024 through shared content initiatives and will also see FM branding appear on club interview backdrops.
Sports Interactive are delighted to have extended our partnership with Venezia FC. The deal, the studio's first with an Italian club, sees Football Manager branding appear within the dugouts and interview backdrops at the Pier Luigi Penzo Stadium. The studio will also be collaborating with the Venetian club on more exciting social and digital activations during the 2023/2024 season.
SI have a long-standing relationship with Watford. Football Manager became the front of shirt sponsor for the 2012/13 season where the Hornets made it to the Playoff final at Wembley. The following season, the FM logo was featured on the back of the club's shirt. Since then we have increased our presence at Vicarage Road by sponsoring the scoreboard and taking out LED pitchside advertising and even have the Football Manager logo proudly displayed on the seats in the dugout.
Sports Interactive have been AFC Wimbledon's main shirt sponsors, one of the longest relationships in League football, since the club's inception in 2002. The club were set up by a group of fans as the players they had been supporting were all moved 90 miles north to play for a new club, who had been awarded Wimbledon's league place by the football authorities. In 14 years they achieved amazing feats, rising six divisions from the semi-pro Combined Counties League (level nine of the English football pyramid) to League One. The Dons are currently playing in SkyBet League Two.
Kick it Out and Sports Interactive have been partners since the very first edition of Football Manager was released back in 2004 with their ‘Let’s Kick Racism Out of Football’ logo appearing on the loading page. In recent years we have added Kick it Out branding into our pitchside in-game advertising and their recently rebranded logo is ever-present during the Football Manager loading sequence.
Sports Interactive and War Child have been longstanding partners with the charity’s logo appearing in the loading sequence for Football Manager. War Child’s branding was included in the in-game pitchside advertising on its introduction to the series. Sports Interactive also donate a percentage of each sale of Football Manager to War Child.
Sports Interactive have been working with SpecialEffect since 2011 to help people with physical disabilities in the UK and across the world get the most of their time playing video games. Special Effect’s branding features on our in-game pitchside advertising and Sports Interactive are regular and enthusiastic competitors at the charity’s annual 5-a-side football tournament, with varying levels of success.
Sports Interactive can announce that the studio has agreed a new partnership with the video games mental health charity Safe in Our World. Already a partner of a number of sister studios within the SEGA family, Safe in Our World strive to create and foster worldwide mental health awareness within the video games industry and beyond, thereby helping to destigmatise conversations about and surrounding mental health.
Sports Interactive has been partnered with the League Managers Association since 2015, supporting managers and coaches in men’s and women’s football through mutually beneficial education programmes. The LMA’s members regularly provide Sports Interactive with important insights into management and coaching, which are used to make Football Manager more realistic year upon year.
Sports Interactive can announce that the studio has agreed a two-year deal to sponsor the Football Writers’ Association (FWA). Central to the sponsorship agreement is the promotion of education. To that end, four new bursaries have been created to encourage young people from underrepresented backgrounds within the journalism industry.
Our journey towards delivering complete football authenticity in Football Manager progresses, as Sports Interactive™ are delighted to confirm a new partnership with TransferRoom.
TransferRoom is an online marketplace that provides key decision-makers at more than 700 football clubs with the real-time transfer market intelligence and an unrivalled network of global connections.
Sports Interactive has agreed a two-year deal for Football Manager to be a headline sponsor and partner of Leaders in Sport.
Founded in 2008, Leaders connects senior industry leaders and creates essential market intelligence to professionally develop sport on and off the field, through a series of global events, topic-led communities, and cutting edge intelligence. Running annual events in London, New York, Melbourne, Toronto, Texas and Abu Dhabi.
Covering both Leaders Week London in October 2023 and November’s Sport Performance Summit, the sponsorship agreement will see the Football Manager logo and profile appear on the event app, webpage and partner board.
Sports Interactive are very excited to welcome CyberPower to the team as the studio’s new official hardware partner. The agreement will see CyberPower provide machinery for events at the Sports Interactive studio in Stratford, London, as well as access to their CyberBus for promotional activities later in the year.
Sports Interactive are deeply proud to be one of the partner brands for season two of #Merky Football Careers, a joint venture between Stormzy and adidas. #Merky FC was created to foster allyship and promote new opportunities for young black and mixed-black heritage people aspiring to work in football, with data demonstrating that 56% aspire to work in the industry yet only 6.7% of senior roles are held by people from these communities.
Sports Interactive are delighted to reveal Foudys as the studio’s new official merchandise partner. The two-year agreement with Foudys will see the company design and produce a range of premium, official Football Manager-branded products.