Sports Interactive extend partnership with Leaders in Sport

Today, Sports Interactive can announce that the studio has agreed a two-year deal for Football Manager to be a headline sponsor and partner of Leaders in Sport.

Founded in 2008, Leaders connects senior industry leaders and creates essential market intelligence to professionally develop sport on and off the field, through a series of global events, topic-led communities, and cutting edge intelligence. Running annual events in London, New York, Melbourne, Toronto, Texas and Abu Dhabi.

Covering both Leaders Week London in October 2023 and November’s Sport Performance Summit, the sponsorship agreement will see the Football Manager logo and profile appear on the event app, webpage and partner board. 

Richard Trafford, Sports Interactive’s Head of Business Development and Partnerships, said: “We are extremely happy to announce the extension of our partnership with Leaders. Their events have a been a staple of the football calendar for many years and we look forward to returning this year to connect with old friends and to create new opportunites.”

Oliver Escritt, Director of Membership at Leaders, added: “We are delighted to be partnering with Sports Interactive for this year’s Sport Performance Summit London. We are constantly looking to connect our members with partners who innovate, challenge thinking and push the industry forward, and Sports Interactive have been doing exactly that, for a very long time. Their impact and influence on the sports gaming industry cannot be understated, and we can’t wait to work alongside them moving forward.”