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CRM Manager

Stratford (London)/Remote (possible)

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CRM Manager

CRM Manager

Position Overview

Sports Interactive (SI) is looking for a digital specialist to manage its customer-facing websites and CRM function, principally through the prism of its newly-launched 'supporters club' FMFC.

Launched in November of 2020, FMFC  is a digital member’s club for Football Manager players. With the club now established, SI is looking for a proactive, data savvy and strategically minded web and CRM expert to help take the club to the next level.

In addition, the successful candidate will also assume responsibility for the smooth day-to-day operation of SI’s consumer-facing websites, www.sigames.com and www.footballmanager.com.

This is a pivotal, global role which will directly impact the studio’s success. The successful applicant will join the studio’s communications team, assuming an important role in shaping strategies as well as testing and rolling out new tactics, tools (including the studio’s first Customer Data Platform), systems and campaigns.

Key Responsibilities 

  • Devising and implementing a roadmap for FMFC’s growth
  • Managing SI's customer data to improve customer interactions
  • Proliferating customer messaging through targeted email campaigns, in-game messaging, push notifications etc.
  • Ensuring that the studio’s consumer-facing websites are managed and maintained, in partnership with our third party web agency
  • Preparing and presenting regular reports outlining the performance of both FMFC and websites

Knowledge, Skills and Experience

The successful candidate will have relevant experience in at least one comparable role and a clear understanding of the contemporary digital landscape. Experience leading CRM campaigns is also desirable.

He or she will demonstrate strong attention to detail, possess excellent analytical skills and be comfortable working with data. A good working knowledge of at least one website CMS systems is required, as is a track record working with Mailchimp (or similar ESP).

Strong time management skills and an ability to multi-task are a must.

A comprehensive understanding of news and trends in contemporary football is essential and a strong knowledge and understanding of Football Manager’s place in football culture, while not essential, is desirable. 

Studio Overview

Sports Interactive (SI) is the world’s leading developer of football management simulations through its Football Manager series of games. Founded in 1994 and now based in East London's booming technology hub at Here East in Stratford, SI, as a continually successful and profitable company, is now looking to expand its full-time staff as it pushes out across both existing and emerging gaming platforms.

SI’s games have enjoyed an unparalleled history of commercial and critical success, with 12 of its creations among the UK's Top 20 fastest-selling PC games of all time and five in the UK’s top 20 best-selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006.The studio is a vibrant environment, full of talented and dedicated people with drive, passion and creativity, who enjoy working within a close-knit team as part of a lively, self-motivated and forward-thinking company.

Sports Interactive looks after its staff’s well-being with a flexible working schedule that makes the studio a relaxed and friendly place to work. We’re also very proud of being parent-friendly and having high staff tenure (40% have worked here for over 10 years). Further information on Sports Interactive and its games is available on the SI website, www.sigames.com.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.

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