Sponsorships & Partners

  • AFC Wimbledon

    Sports Interactive have been AFC Wimbledon's main shirt sponsors, one of the longest relationships in League football, since the club's inception in 2002. The club were set up by a group of fans as the players they had been supporting were all moved 90 miles north to play for a new club, who had been awarded Wimbledon's league place by the football authorities. In 9 short years they achieved amazing feats, rising 5 divisions from the semi-pro Combined Counties League (level 9 of the English football pyramid) to League 2, and SI are both honoured and excited to be a part of this journey.


    In addition to the men's senior team SI also sponsor the women's side & all levels of the Dons' youth system.

  • Watford F.C.

    SI have been commercial partners with Watford since 2010, partnering the club's ground-breaking Harefield Academy that is bringing through the club's next generation of stars. In addition to this we also sponsor the Vicarage Road scoreboard, as well as taking out ad-hoardings at the ground. Since the 2013/2014 season, we have proudly extended our involvement to back of shirt sponsorship, having previously sponsored the 2012/2013 home shirt with 'Football Manager', and the away shirt carried the'Football Manager Handheld' logo. 

  • Enfield Town F.C.

    Sports Interactive have been proud sponsors of the first wholly supporters owned club in England, Enfield Town since the start 2013/2014 season. The Football Manager logo adorns both the home and away kits for the 2014/2015 season. 

  • QPR Ladies

    SI supports women's football by sponsoring two QPR Ladies senior players every season – a partnership that started back in 2007/08 and has continued ever since.

  • Special Effect

    Sports Interactive have been working with SpecialEffect since 2011 to help people with physicaldisabilities get the most of their time playing video games. SpecialEffect’s branding features on ourin-game pitchside advertising and Sports Interactive are regular and enthusiastic competitors at thecharity’s annual 5-a-side football tournament, with varying levels of success.

  • Kick It Out

    Kick it Out and Sports Interactive have been partners since the very first edition of Football Managerwas released back in 2004 with their ‘Let’s Kick Racism Out of Football’ logo appearing on theloading page. In recent years we have added Kick it Out branding into our pitchside in-gameadvertising and their recently rebranded logo is ever-present during the Football Manager loadingsequence.

  • War Child

    Sports Interactive and War Child have been longstanding partners with the charity’s logo appearingin the loading sequence for Football Manager. War Child’s branding was included in the in-gamepitchside advertising on its introduction to the series. Sports Interactive also donate a percentage ofeach sale of Football Manager to War Child.