Business Intelligence Analyst - Commercial

Stratford (London)


Sports Interactive (SI) is the world’s leading developer of football management simulations through its Football Manager series of games. Founded in 1994 and now based in East London's booming technology hub at Here East in Stratford, SI, as a continually successful and profitable company, is now looking to expand its full-time staff as it pushes out across both existing and emerging gaming platforms.

SI’s games have enjoyed an unparalleled history of commercial and critical success, with 12 of its creations among the UK's Top 20 fastest-selling PC games of all time and five in the UK’s top 20 best-selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006.The studio is a vibrant environment, full of talented and dedicated people with drive, passion and creativity, who enjoy working within a close-knit team as part of a lively, self-motivated and forward thinking company.

Sports Interactive looks after its staff’s well-being with a flexible working schedule that makes the studio a relaxed and friendly place to work (there are six staff lunchtime football teams and a wide range of regular social events). We’re also very proud of being parent-friendly and having high staff tenure (40% have worked here for over 10 years). Further information on Sports Interactive and its games is available on the SI website,


Working in the Business Intelligence Team at Sports Interactive, this role reports to the Head of Business Intelligence and will work closely with the COO as well as with colleagues at SEGA HQ. The role involves the collection, manipulation and analysis of sales data across all areas of the business to produce regular and one-off reports as required and to aid forecasting, pricing and promotional planning.

The ideal candidate will have at least 2 years of experience in a Business Intelligence role – ideally with sales, revenue and commercial knowledge. Experience with SQL and using BI tools are essential. History of forecasting is a plus.



Areas of activity:

  • Produce daily, weekly and monthly reports using Excel, SQL, Tableau, Power BI and any other tools as required
  • Respond to ad-hoc requests from the Head of Business Intelligence, the Studio Director, the COO, and others at the studio
  • Maintain and develop our internal dashboards showing product performance and user statistics
  • Create detailed documentation of processes relating to the above
  • Undertake research as required
  • Aid the product forecasting process

This role:

  • Keeps the studio informed of the latest developments across all our products
  • Analyses trends in our sales data to better inform product planning, promotional planning, pricing etc.
  • Maintains best practice in how we use our data
  • Informs current and future product plans through internal and external research

Wider Company Contribution:

  • Liaise with game developers to improve their understanding of how users interact with our products
  • Work with SEGA Business Planning in research and forecasting
  • Help the Comms and Marketing team plan their campaigns using sales, market and user data



  • Knowledgeable in SQL
  • Excellent with Excel
  • Tableau and/or Power BI literate
  • Skilled at process documentation
  • Comfortable with forecasting.
  • Adept at research and applying results
  • Flexible and able to balance wide range of projects simultaneously