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30th July 2012

SI Signs With Watford FC

WATFORD FC are delighted to announce a partnership with SEGA and Sports Interactive, producers of the world-wide hit computer game ‘Football Manager’.

The Hornets will have the ‘Football Manager’ and ‘Football Manager Handheld’ trademarks emblazoned across the club’s home and away shirts respectively.

All three parties are excited by the partnership and the positive message it will send throughout the football industry.

“I’m very pleased with the partnership we’ve agreed with SEGA and Sports Interactive. It really is a perfect fit in many ways,” said Hornets’ Chief Executive Officer Scott Duxbury.

“Football Manager and SEGA’s success in its field is unparalleled. Their global successis in no small part down to their attention to detail and expertise in their area – and that’s something the club is delighted to be partnering with.”

Amanda Farr, European Marketing Director of SEGA, said of the news: "We’re delighted to join forces with Watford FC at such a pivotal moment in the club’s history.”

Miles Jacobson, MD of Sports Interactive, added: "The Pozzo family have shown at Granada and Udinese that success can beachieved by strong financial management and a dedication to talent development- a strategy which, coincidentally, also pays dividends in Football Manager. We’re very much looking forward to achieving great things together."